HBLB ups prize money commitment by 50% July 31, 2020 Gaming Innovation Group (GiG) has announced a marketing partnership with content driven horse racing website GG.co.uk, giving the firm a future entry point into the UK horseracing market as it strives to become the “market leader in all aspects of sports betting”.With the Cheltenham Festival just around the corner, GiG are to deliver event and targeted digital paid marketing services from their office in Copenhagen, whilst also taking an “important step” in the utilisation of innovative technologies.Colin Jelfs, Managing Director of GG.co.uk, commented: “Over the years, GG.co.uk has concentrated on building a base of quality content from excellent contributors and providing an effective platform from which to source daily racing information. “We’re excited to be working with the team from GiG, and the capabilities they have within paid marketing, which to date has been unknown territory for us. We’re sure that we can do great things together.” The first of its kind partnership for the online gambling company will see the strategic targeting of horse racing enthusiasts, to offer best informed decisions for picking a winner, with both partnerships focusing on their particular strengths.GG.co.uk is to continue to provide expert knowledge and content, while GiG are set to handle all paid media for the brand.Richard Brown, Chief Digital Officer of GiG, added: “The end game for GIG is to be a market leader in all aspects of the world of sports betting. “And the ability to use our proprietary odds marketing technology in a competitive landscape like horse racing is a great opportunity for us, and with Colin & GG.co.uk we have the right publishing partner to deliver exciting results for both parties.“I am excited to launch a first partnership of this kind. GG.co.uk is a leading horse racing site and we believe there is a vast untapped opportunity to strike similar partnerships with other affiliates across other sports.” GiG lauds its ‘B2B makeover’ delivering Q2 growth August 11, 2020 Related Articles Share Share StumbleUpon GiG ups code security oversight with Checkmarx July 10, 2020 Submit
The Ghana Golf Association (GGA) will on Tuesday, July 16, organize a one day seminar for sports journalists in the Accra Municipality.The seminar scheduled for the Media Center of the Accra Sports Stadium will commence at 9:30am. The Media seminar is proudly supported by renowned Travel agency: Doscar Travel and ToursA statement by the Ghana Golf Association, the seminar will focus on the language and techniques of golf reporting.According to the statement, the seminar is aimed at enhancing the knowledge of sports journalists to ensure accurate reportage on golf. The statement said the Association has lined up experienced resource persons to take the participants through the seminar.The statement said the Association has therefore extended a formal invitation to all sports journalists in the Greater Accra Region to be part of the one day seminar.It added that the Association is therefore calling on all media houses to assign one reporter each for this seminar.