under the background of global economic winter, IT industry can be spared? How the global IT spending cuts under the condition of Enron winter? In December 7th, sponsored by the Sohu IT and the computer world Chinese Webgame forum held in beijing. Sohu IT as 2008IT two sessions designated partner media partners, the event was carried out live video.
following CEO Dai Zhikang Comsenz speech:
Dai Zhikang: Webgame is a very hot topic this year, we are very enthusiastic about the direction of profitability, especially in the winter before the arrival of Webgame may be life-saving straw. Chinese Internet users are laid off, unemployed helpless to the Internet to find some comfort. Last year, the new Internet users is 950 million, most of them with a high school education, junior high school education, which means that the Internet in the faster and greater entertainment development. Entertainment development includes mild, moderate, high entertainment. We also see a group of younger Internet users use Baidu data in the probability of only about 60%. These people are not on the Internet in search of information, access to resources. He saw the Internet as a part of his life as an entertaining tool, just as we used to play video games as a kid, and they were using it as a tool for entertainment. It’s not what we think is a learning and cooperative partner. So this part is very suitable for SNS or 51, like the school to go global they have a lot of idle time, this time brought a lot of opportunities for Internet companies. Because time will kill his money. China SNS success is derived from the users of the entertainment, entertainment business may also be friends, may also be parking entertainment, may also be in the fight game entertainment. Webgame allows anyone to have access to a game. For example, I am playing a game download the client back, the download process has caused many people to leave the place, so the loss of users in Webgame is very large, and registered an ordinary website is the same, in this website to register with you to register for a free mail box cost is the same, so a lot of people you can experience. This year, China’s most fire concept is Webgame, the concept of foreign fire is the most SOHOGAME, Webgame heavyweight larger than SOHOGAME. It is important to emerge a lot of Webgame developers, these developers can achieve a relatively low cost of high AP value. For example, the three types of web games AP value is 100 to about 200. AP value of a life cycle with its ability to compete with large online games is the same. So lead to the emergence of a large number of three games on the market, which shows that the market has a serious homogenization of competition, which led to the user’s aesthetic fatigue. Webgame company many times by copying, imitation and reference to learn this as a movie, such as crazy stone shooting cost is very low, but the market is very successful, but to make such a film may not be successful. Webgame is also the case, is to seize the randomness and contingency.