West Cornwall Pasty Company has opened up its fourth and fifth new concept high street store, West Cornwall Food Co, in Cirencester, Gloucestershire and Winchester, Hampshire. Since March, the new high street concept West Cornwall Food Co launched with an extended product range including freshly made sandwiches and a luxury range of cakes and organic coffee. The first store to carry the new range was at Canterbury, Kent which has seen sales rise to 50% up on last year.The pasty company has since opened up four new high street shops in Chichester, West Sussex, Newbury, Berkshire and now in Cirencester and Winchester.A roll-out of the successful concept is planned for the end of the year and into 2017 to a number of other high street West Cornwall Pasty Co stores.Chris Peck, executive chairman of West Cornwall Pasty Co, commented: “West Cornwall Pasty Co is a brand in high demand. Our strategic shift towards a profile-raising lifestyle approach has influenced a robust fast-track growth plan, especially in the travel and sports sector, with a proven track record of significant impact.“Continued investment into strong communication and engagement with our expanding customer base, innovating with new headline products and exciting new generation store refurbishments have placed the spotlight well and truly on all brand activity both digitally and at store level.”In August, British Baker caught up with Chris Peck to explain his “turnaround story” for his business since he took the helm in 2014.
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