Advertisement Twitter Advertisement LEAVE A REPLY Cancel replyLog in to leave a comment The Steadies frontman Earl Pereira says playing with Riverdale star KJ Apa was incredible. (The Steadies/Instagram) It all started when they invited Apa’s friend, the bar’s sound tech, up to sing. Pereira noticed Apa in the crowd and asked him to come play with the band. Then he asked him to come back. Facebook What started as a normal gig turned into a night Earl Pereira will never forget.On Saturday KJ Apa, star of hit Netflix series Riverdale, jammed with Pereira’s band The Steadies for half an hour onstage at Guilt & Company in Vancouver.“It was epic,” said Pereira, lead singer of The Steadies. “It was so good. I had a good feeling he was going to hold his own up there, which he did, and then some.” Login/Register With: Advertisement
How far can one go to find out details in their dreams such that they create paintings? In an attempt to showcase the vision Parul Mehra organised a solo art exhibition titled ‘A New Dialogue’. The exhibition which began on January 7 in the national Capital talks about architectural art.It is said that architecture is visual art. Adding colour in certain places has the great value of making the outlines and structural planes seem more energetic. The show was inaugurated by well known Nutrition Expert, Dr Shikha Sharma, Founder Nutri Health. Also Read – ‘Playing Jojo was emotionally exhausting’On the occasion chief guest Shikha Sharma said “The artist Parul Mehra has expressed through vivid flowing colors the emotional journey of an artist as she discovers herself and the world around her, the perception being the central theme of the paintings is unique in its rendition.”Explaining the rationale of the title of her upcoming exhibition, artist Parul said: “Nature has always affected man – whether it is sublime or active. And that will be the theme of her painting in this exhibition. As she says, Mother Nature has eyes too and she will attempt through this exhibition to show this through the visual connect of eyes. But, she asks, “Do we ever ponder as to how nature views us? Our thoughts and actions have affected nature to a great extent, and we are now facing the backlash. “Of all the aggression we used on Mother Nature, she is giving her reply with a force. But is anyone willing to listen?” Also Read – Leslie doing new comedy special with NetflixAs Parul says, “My art is an expression of my dreams, my world in bright hues. This is an inner journey……a catalogue of my subconscious being and what it infers on the spiritual plane of my daily life. Sometimes, these artistic expressions are decoded months after paintings have been made. When I paint, it’s in a meditative state of mind….as if in a trance….”While working in the construction and interiors industry, she was drawn towards the world of Art.A renowned artist, she has already taken part in over fifteen solo and group exhibitions since her debut show in December 2013. The year 2015 proved particularly lucky for her, with her paintings being selected for as many as seven group exhibitions, apart from a solo show and also saw her art works going out of Delhi to Kolkata.
Let a robot replace you. For years, this was iRobot’s pitch for the Roomba, its robotic vacuum cleaner. And for years it worked well, generating strong annual sales growth for the Massachusetts firm. There was only one problem: A sizable cohort of potential consumers didn’t believe it. These were people who valued an immaculate home. They worked hard at it. They didn’t think a robot could replace them. And they were right. It probably couldn’t.Related: How to Make the Right Sales PitchDwight Brown, senior VP of global marketing at iRobot, had been here before. His previous employer, Keurig, had a similar pitch: “‘You need a single-serve coffeemaker because it’s an easier way to make coffee,’” Brown recalls. This made technology the centerpiece of the pitch. Which made a certain sense — the tech was cool, and people who loved gadgets were into it. The thing was: Not everyone loves gadgets. “We very quickly learned that when you try to convince the consumer by starting the dialogue with the technology, you certainly attract some early adopters who are technically oriented,” Brown says of the initial approach, “but you may be missing the vast majority of consumers who are much more interested in hearing about the benefit.” Some people, after all, just weren’t looking for a new coffeemaker. But they were looking for a better coffee-making experience. So Keurig tweaked the pitch: “Great coffee, made simply.” It paid off. Keurig boomed.Related: The Surprising Online Marketing Method Most Consumers PreferWhen Brown joined iRobot three years ago, he saw a similar opening. “My initial hypothesis was that if we start focusing communication on the benefit, and not force the consumer to think about the robot as a replacement, we might open the doors to opportunity,” he says. Working with the Cambridge Group in Chicago, iRobot surveyed existing and prospective customers and discovered two things: 1. Existing customers were satisfied with the performance of the product. And 2. Prospective customers were aware of it but didn’t think it would work well enough to meet their standards.That meant that winning converts wasn’t about changing the product; it was about recalibrating expectations. “It’s not a technical issue; it’s a marketing issue,” Brown says. But to do that, iRobot had to better understand what the holdouts wanted. So it asked. The consumers it was targeting said that while they weren’t looking for a robot vacuum per se, they did want a cleaner home. And in an ideal world, they wanted their home to be cleaned every day; they were just too busy to do it themselves.That was the opening iRobot was looking for. It crafted a new pitch, “Cleaner floors every day — all at the push of a button,” and repositioned the product not as something that cleans for you but as something that cleans with you. Something that reliably frees you up from some mundane work and increases the baseline cleanliness in your home, without any additional effort on your part. In that formulation, Brown says, “the customer doesn’t even need to think about purchasing a robot.”Related: 3 Ways to Avoid Mediocre Marketing ContentThe initial feedback on this new approach was positive, and in the spring of 2015 iRobot launched a marketing campaign around it, including redesigned packaging, online and TV ads and in-store video displays. The early results were promising, and iRobot doubled down on the strategy for the holiday season — leading to a 46 percent bump in sales in the final quarter compared with the previous year. Three years in, the new message continues to resonate. Sales were up 17 percent in 2016 (propelled in part by the Roomba 650, which became the top-grossing vacuum cleaner in the U.S.), and, Brown says, “our early 2017 results appear very promising.” Growing a business sometimes requires thinking outside the box. This story appears in the July 2017 issue of Entrepreneur. Subscribe » August 2, 2017 Register Now » Free Webinar | Sept. 9: The Entrepreneur’s Playbook for Going Global 4 min read
RIU Hotels recognizes top Canadian travel agencies at annual awards show Share Tags: RIU Hotels & Resorts PUNTA CANA — Top Canadian travel agencies were honoured at RIU Hotels & Resorts’ 2nd Annual RIU Awards, which took place earlier this month at Riu Palace Bavaro in Punta Cana.The selected agencies were rewarded with a trip for two to the Dominican Republic to attend the RIU Awards Ceremony. In addition to the awards program, they were treated to a VIP weekend, inclusive of special tours of the island, leisure activities and special events.Recognizing agents from both Canada and the United States, the awards aims to strengthen RIU brand loyalty and relaunch other programs such as Riu Agents, Riu Specialist, the urban hotel line Riu Plaza, as well as Weddings and Groups (MICE).The Canadian agencies recognized this year are:Caribbean VacationsEscapes.caFlight Centre Upper Canada MallGlenny TraveliTravel2000.comIxtapa TravelLaurier Du VallonRedtag.caSears TravelSelloffvacations.comTravel NationTravel OnlyTravel Professionals InternationalTripcentral.caAmong the 20 U.S. agencies recognized were Vacations to Go, All Inclusive Outlet and SVH Tours.More news: Universal enhances popular Harry Potter vacation package with new perksRiu Partner Club rewards travel agents for their loyalty, allowing them to quickly and easily earn points redeemable for vacations at any RIU hotel – Riu Plaza and All-Inclusive 24 Hours resorts – and without blackout dates. Agents earn points by submitting their reservations through the RIU Partner Club; these points are based on hotel category, number of guests and room nights.All members interested in participating in the 3rd RIU Awards Ceremony in 2018 need only keep booking for a chance to be recognized. Only RPC active accounts can participate in the contest, and winners must be credited as Riu Specialist Agents. Posted by Friday, May 19, 2017 Travelweek Group << Previous PostNext Post >>