Why IoT Apps are Eating Device Interfaces AT&T has announced ShopAlerts, a new location-based service featuring ads and coupons from major retailers which are sent directly to subscribers’ mobile phones. Initially, the service will be available in New York, Los Angeles, Chicago and San Francisco with sponsors including HP, Kmart, JetBlue, SC Johnson, Kibbles ‘n Bits, Nature’s Recipe and the National Milk Mustache “got milk?” Campaign.What makes this new, opt-in service unique is that the alerts are only sent to users’ devices when they are near a participating store or brand. These geo-targeted ads are made possible thanks to something called “geo-fencing” – an emerging technology which sets a virtual perimeter around a particular geographic region.ShopAlerts, which launched last March from Placecast, announced a partnership with location provider Location Labs, in August. It uses Location Labs and services from other partners to locate the phones in the U.S. in order to send out alerts when creating campaigns for brands. When used by carriers like AT&T and O2, the carriers themselves provide the phones’ locations. Placecast manages the creation of geofences in both cases, however.Not Another Check-in AppThe difference between ShopAlerts and so-called “checkin” apps like Foursquare and Shopkick, is that you don’t have to launch an app on your smartphone and take any action in order to receive the coupons a retailer or brand wants you to see. Instead, you opt in one time – in this case, via AT&T’s website – and then the coupons come directly to your phone when you’re in the vicinity of a store offering the deal or discount.While this sort of “set it and forget service” may not have the geek chic appeal of a location-based checkin app like Foursqure, it has a larger potential customer base – all phones that accept SMS text messages, not just phones capable of running apps.Placecast’s ShopAlerts service has previously powered campaigns for U.S. retailers American Eagle Outfitters and the North Face and it has licensed its technology to European carrier O2 in a deal similar to AT&T’s. However, this is the first time a carrier in the U.S. has offered a large-scale geo-targeted service such as this.According to AT&T’s website, the carrier expects to add more brands in the coming months, but there’s no word yet on how long before the service expands beyond the initial pilot cities. sarah perez The Rise and Rise of Mobile Payment Technology Role of Mobile App Analytics In-App Engagement What it Takes to Build a Highly Secure FinTech … Related Posts Tags:#Location-Based Services#mobile
The Congress party will launch an “affirmative and positive” campaign in Rajasthan to counter the “acrimonious” charge of the BJP and advocate a new model of governance while highlighting the failures of the Vasundhara Raje-led government, Member of Parliament Sachin Pilot has said.Buoyed by the results of recent byelections to local bodies, where the Congress fared well, the party has decided to strengthen its base at the booth level. It would reach out to every voter through an aggressive mass contact programme to be launched soon, the Rajasthan Congress chief said. He said the Congress would not merely highlight the BJP’s failures, but would offer them a better alternative.“We will present the people with the blueprint of a model of alternative governance which will be holistic and inclusive, will care for the young and old, create jobs and have a vision to take the State forward,” Mr. Pilot said. Rajasthan goes to the polls in 2018.